So what is citizen-centered design?

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Citizen-centered design recognizes that consumers who buy products are also part of communities, neighborhoods, and cities; they're global citizens whose buying decisions can impact others and the future of our planet.

This method of design considers sustainability, inclusion, and prosperity when building products and campaigns and helps companies appeal to the growing consumer population who expects corporate responsibility, sustainably sourced products, and good citizenship from the worlds brands.

Over 50% of study participants said they have boycotted a company for irresponsible business actions or for supporting an issue contrary to their beliefs.
— Sustainable Brands
75% of consumers do take corporate sustainability responsibility (CSR) into account when making purchases.
— Forbes